Reflection on Social Media Case 4: Nestle's "Funner Menu Options"

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There is a lot that can be learned from Nestle's funner menu options campaign. All it took was adding some new different options to their phone menu to excite people enough to spread the word like wildfire. It didn't require much at all from Nestle but the benefits were exponential! This example displays just how powerful social media really is. Without social media there is no way the nestle funner menu options would have received as much attention as they did. As we discussed last week the power of viral plays a huge role in the success of businesses. That's why there is such a push for effective social media marketing. Companies need to find ways to interact with the public and excite them, if they want to stand out. https://www.impactbnd.com/blog/social-media-marketing-the-importance-of-a-two-way-conversation
We are so bombarded with adds and images it's hard for companies to compete. In order for companies to compete they have to find a way to grab the attention of an audience in a way that is different and entertaining. However, like McDonalds learned the hard way the public is harder to manipulate than may have been expected. What Nestle did right was leave the ball in the publics hands. They didn't try and facilitate any commentary regarding the funner menu options, they simply put them out there and let things take their course. Of course, there were negative remarks but due to the vast amount of positive response those negative comments were drowned out. 

The public doesn't like the idea of being advertisements for big companies, they can see right through campaigns like McDstories but when they are given the reins it opens the door to positive advertisement. Social media is such a fantastic tool for advertising if companies can learn how to use it properly it will make all the difference in todays market. https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#163fff5e1f80  

Comments

  1. karleejoFebruary 13, 2018 at 9:48 PM

    I think you're right with how companies are always trying to come up with new ways to grab out attention, and how Nestle did a smart thing by just putting out their funner options menu and letting things take their course. You can't plan for positive comments like McDonald's was trying to do. Great post!

    ReplyDelete
  2. UnknownFebruary 14, 2018 at 10:27 AM

    Like Karleejo mentioned, you cannot plan for positive comments. The beautiful thing with Nestle is that they simply added a source of fun to an already existing portion of their company. As you mentioned, with the help of social media, that "funner menu option" started to spread like wild fire.

    ReplyDelete
  3. badgeraustinFebruary 15, 2018 at 7:26 PM

    I think it is awesome, like you said, that this turned out well. It could have been a pretty big flop or an issue if someone had actually needed some attention for a real matter. However, in this case it worked well.

    ReplyDelete

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